The crew / Profile
Fred has over 4380 days of web experience ranging from interface and application development to information architecture and user-centred design. He has conceived and implemented solutions for some of Australia's largest companies, including Telstra, Qantas and Panasonic Australia.
Over the past few years, Fred has played a key role in defining future online strategies for Telstra, including operational execution through the advocacy of a design vision, interface pattern libraries and visual style guides. Recently he has been responsible for conceiving, designing and testing site experiences for ING Australia, The Centre for Learning Innovation and BigPond.
Who is Fred anyway?
What exactly do you do at Boomworks?
Design awesome web experiences.
How can you improve someone's online experience?
Research, listen, collaborate, iterate, test and refine. Rinse and repeat if desired.
If you could change something about the web what would it be?
Is having Amazon offer free shipping a reasonable response?
Tell us something super interesting about yourself?
I have an extensive collection of nametags and hairnets